Carla, Marketing Manager Uncategorized Why do you need to have your own website? You need your own website Not all businesses will be able to meet the demands of running a blog, but those that do see an increase in visitors to their websites. A high-quality blog positions your company as an expert in your niche and helps convert that traffic into leads.Every time you publish a blog entry, you add another page to your website’s presence, giving your company another chance to appear in search results and attract visitors from organic search. Optimizing your website By optimizing your website, you can make sure that people can find the pages on it when they search for products or services like yours online. Your organic traffic can be greatly impacted by taking the effort to optimize each page and article on your website. One of the most crucial components of any marketing strategy is achieving a high organic search engine rating for your website. If the traffic from organic search engine results turns into paying customers, it can generate a sizable return on investment. Mobile-friendly website Your website must be compatible with a variety of devices as more people access websites on smartphones than on desktop computers. In 2018, Google started indexing websites using its Mobile Index. Websites that don’t support mobile by March 2021 risk having their content deleted from search results. Using a WordPress website The purpose of a website is to increase your company’s exposure and inbound leads. Your website must continuously provide users searching for your goods and services with a pleasurable user experience if you want to achieve that goal. WordPress is the best option for businesses who want to maintain their website content current and relevant to their target market because it offers extensive functionality and user-friendly features. You now have control over your material thanks to the development of this dynamic, open source software into a user-friendly content management system.