The Ultimate Video Marketing Guide

6 Types of Videos:

1. Explainer Videos

Explainer videos are videos that provide further information about your organization, brand, product, or service to your audience. Almost any video can be an explainer video, just as social content videos; the only criteria is that it focuses on how your firm addresses a specific problem.

Explainer videos are effective brand introductions. They should be able to describe what your firm performs and why it is important in a short amount of time. Explainers are typically under three minutes long and include a powerful call to action as well as a straightforward answer to a complex problem.

2. Social Content Videos

Short video snippets developed specifically for social media sites such as Facebook, Instagram, Twitter, LinkedIn, and others are known as social content videos. They’re usually lighthearted, playful, and entertaining, and they’re meant to be shared. Lifestyle shots, a montage of scenes pertaining to your product or service, voice bites or quotations from interviews, or simply a lovely photo of your product are all possibilities.

You’ve probably seen a video on social media if you haven’t seen an ad on TV. Social videos can be about nearly anything and can be found at any point in the buyer’s journey. They are frequently used to engage potential and current customers due to their fun, engaging nature and shorter length.

Keep your social media content videos at 30 seconds long. Pay special attention to social concerns.

3. Testimonial Videos

Testimonial films are among the most powerful sorts of videos you can create; they feature former or present satisfied customers discussing their positive experiences with your product or service.

Customer feedback is far more powerful than anything you might say about your own firm. According to a recent report, 90 percent of shoppers think online reviews influence their purchasing decisions, so utilize them to boost your brand’s trust and persuade your prospects to take the jump.

 

Customer testimonials normally last between 30 seconds and two minutes and can feature one or many delighted customers. These films are extremely adaptable, so you can use them nearly anyplace. Just make sure whoever you’re filming is completely trustworthy.

4. Commercials

Commercials are short, attention-getting commercials that use a dramatic environment, attractive images, or a breakdown of intriguing features to promote your company’s top characteristics and end with a clear call to action. They’re the most prevalent type of video, and you’ve probably seen a lot of them on TV, streaming services, and video sites like YouTube. Commercials are frequently broad in appeal and contain only the most critical and relevant information a viewer would require because their primary objective is to acquire new consumers.

They’re also memorable, which is a plus! They showcase your brand in a way that stays with the viewer, so even if it’s the first time they’ve seen it, they won’t forget it.

 

Commercials are usually 30 seconds to one minute long.

5. Product Videos

A product film informs your audience about your most popular items or services, as well as their key qualities. It demonstrates how your product works and helps to build consumer trust in your company or brand.

Your main goal here will most likely be to attract new clients who are just starting their product investigation. You’ll want to highlight your product’s beauty as well as its function and necessity. You’ll also want to emphasize what sets your product distinct from the competitors, especially because these new visitors are still conducting research.

 

Product films are typically 30 seconds in length and can be disseminated via your website, social media platforms, email, or other means.

6. Documentary

A documentary is a general term for a non-fiction film that “records” or captures reality in some way.

Documentaries are frequently utilized to convey a unique, fascinating, or unfamiliar perspective.
It is a filmmaking genre that combines video and film scenes, images, and/or sound of real people and actual events to produce a specific tale, viewpoint, message, or experience.


Documentaries are typically 30 minutes to 2 hours long (to fit within a television schedule or for theatrical release). Documentaries, on the other hand, are frequently shorter in length, especially since the introduction of the Internet and web video in recent years.